Amscreen will install more than 100 screens at Moto service stations under a five-year deal with the UK motorway service area provider.
Moto Hospitality Ltd. Over 100 digital signage screens will be installed into Moto’s forecourt stores and also into the WHSmith stores situated within these service areas
The Moto Hospitality deal will see screens installed at all 53 locations up and down the country. Screens will be positioned around the primary cash tills in forecourts and WHSmith stores. They will carry content including Moto’s in house promotions and advertisements. Tom-Tom will also provide live traffic updates localised to the particular area.
Amscreen also says using its ‘plug and play’ technology, screen content can be updated remotely and in real time without the need for any extra cabling or IT infrastructure on site.