Peerless-AV has appointed Martin Romanowski as regional sales director EMEA with responsibility for the Nordics, Baltics, Eastern Europe and Russia.
Romanowski is based in Sweden; is fluent in Swedish, Polish and English; and also speaks Norwegian and Danish. He has worked in senior local and international roles at several major OEMs and distributors in the IT and AV sectors. Previously, he was CEO/Co-Owner of digital signage software company Smartsign, where he was responsible for international expansion and growth assignment.
Keith Dutch, managing director of EMEA at Peerless-AV, said: “[Romanowski’s] broad knowledge of organisational culture, business management and go to market strategies within SME’s and multinationals, as well as his local knowhow and strong relationships, makes him the ideal candidate to grow our brand and customer base in his territories.”
Romanowski added: “My background in business and dealing with cultural differences is wide-ranging; especially having run my own business, I know all the ins and outs of an organisation and what makes it tick from front to back of house.”