Optimal Audio appoints Raf Willems

Recently launched UK manufacturer Optimal Audio has appointed Raf Willems as head of sales and channel marketing EMEA.

Willems' twenty year career in the industry began in residential audio sales in his native Belgium, before a move into the commercial audio sector with Apart Audio where he progressed through a variety of roles to become sales and marketing director.

Following Biamp’s acquisition of Apart, Raf became head of business development for Europe with additional responsibility for managing Biamp’s retail and hospitality team.

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