Midwich has taken on sole distribution of Atlona signal distribution and connectivity products for AV in the UK and Ireland.
Ross Floyd, divisional director at Midwich [pictured], said: “As we approach our 10th year in partnership with Atlona, we are delighted to celebrate this milestone by being selected as their sole AV distributor in the UK & Ireland.”
Thorsten Goecke, director of EMEA sales at Atlona, added: “We’ve recently restructured our model in the UK and Ireland, with Midwich being chosen for the AV focused market and Anixter looking after the IT market.
“Atlona has enjoyed a long and successful relationship with the Midwich Group. We already have a sole distribution agreement in Germany, Italy, and Spain, so we’re delighted to extend this agreement into the UK and Ireland.”