Spinetix in Italian retail project
Nova Milanese, an Italian retail store, uses interactive screens to guide and educate customers. The store’s system uses SpinetiX HMP100 Hyper Media Players to power and manage various content on screens located throughout the shop.
The digital signage solution was created by SpinetiX partner, Voome Networks.
SpinetiX Hyper Media Players are integrated using the custom designed Voome 4 Corporate content management software using LCD monitors which act to greet incoming customers who enter the store, guiding them through the store, and at point of sale. In the cashier area of the story the screens are installed on the ceiling and within view of queuing shoppers.
Voome Networks and the store also use the technology to educate shoppers on the product ranges for sale in a dedicated training area. On a wall mounted LCD screen, customers are able to interact and enjoy particular topics such as ‘how to clean a fridge’. Uploading content has also gone into the design consideration. Each lesson is uploaded by Leroy Merlin staff from their personal computers connected to the company intranet using a normal web browser.
Digital Signage is also used as a communication point and sales based activity for staff. In the staff areas of the store, employees are able to show real-time status of sales for each category of the story as well as a targeted sales level and percentage of success.