Samsung harnesses powerful visuals for Galaxy launch

New technology launches have become much anticipated occasions with high expectations for the events to be entertaining and engaging. CI-Nation tells us what went on behind the scenes for a recent Samsung Galaxy launch.

When Samsung launched its Galaxy Note 4 phone in South Africa it turned to event product company Omage to deliver an event in an aeroplane hanger at Cape Town International Airport. The event was delivered in four parts - comprising presentations, demonstrations and show – to 1,200 journalists.

CI-Nation, a specialist in show control and playback, was drafted in to set up and manage the equipment for the event. CI Nation had worked with the client before when the Samsung Galaxy Note II was launched two years earlier. Gearhouse SA supplied technical equipment excluding control equipment, an area where CI-Nation specialises.

Mike Fynn, technical director and co-owner of CI-Nation, explains: “We were allocated four days to set-up the equipment and two days for rehearsals. The event itself was a one-off, one- night-only occasion.

“On any normal day this venue is an aeroplane hanger for a company called Execujet, which is a privately owned passenger transport company for executives. They have a fleet of state-of-the-art jets and helicopters.”

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