IVC augments reality at the Darwin Centre

IVC Media has announced the completion of the final phase of its project to bring augmented reality at London’s Natural History Museum’s Darwin Centre.

The film, entitled ‘Who do you think you really are?’ features a unique film making technology allowing Sir David Attenborough to take the audience on a virtual journey back through our evolutionary past, to where extinct creatures will appear to roam around in the studio.
The augmented reality effect has been achieved with the use of three independent screens, web cams and the implementation of 80 LED markers located around the theatre allowing the viewing angle of the hand held touch-screens to be detected and an image rendered on the individual screens, which alters depending on how the device is moved.

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