EMEA market hardest hit by Covid says AVIXA report

Pro-AV industry revenue dropped to $214 billion (€180bn) globally in 2020 due to the pandemic, according to the 2021 AV Industry Outlook and Trends Analysis (IOTA) produced by AVIXA.

IOTA forecasts revenue will reach $232 billion (€196bn) in 2021 and grow to $329 billion (€278bn) in 2026, representing a 7.2% compound annual growth rate (CAGR). 

The 2021 IOTA explores the global trends within the pro AV industry, providing an overview of AVIXA’s current five-year forecasts of revenues for products and services along with the predominant trends driving these forecasts.

“Back in the early part of 2020, there was a lot of optimism that initial lockdowns and other measures would help get most regions through the worst of the pandemic, thereby allowing economies to rebound and pro AV to benefit. While true in parts of Asia, this was not the case in much of the world and so pro AV fared even worse than our initial forecasts would indicate,” said Sean Wargo, senior director of Market Intelligence, AVIXA. “The good news is we are now seeing meaningful recovery, and so strong growth dominates our revised estimates going forward.”

Overall, pro-AV revenues were the least impacted in the APAC region. Having taken preemptive measures for Covid-19 early and effectively, China significantly recovered during the first half of 2020. Overall annual growth for AV spending in the APAC region registered at -16.1%, resulting in revenues of $78.8 billion and contributing 37% of global spending.

The EMEA region was the hardest hit due to more challenged economies going into the pandemic and many factors creating variety in rate of recovery. 2020 spending on pro-AV in the region declined by 19.7% to $57 billion (€48bn).

Across all solution areas, conferencing and collaboration generated the highest revenue as workers went remote, students participated in distance learning, and events went virtual. The solution is forecast to generate $43.5 billion (€36.7bn) in 2021 and reach $49.9 billion (€42.1bn) in 2026.

Digital signage is poised for strong revenue growth, with a forecast of $32 billion (€27bn) in 2021, increasing to $44.7 (€37.7bn) billion in 2026. The signage market had strength going into the pandemic, as display prices encouraged proliferation. This remained as pent-up demand, which will propel the solution area. Media servers are the leading product category for digital signage—with $6.9 billion (€5.8bn) in revenue in 2021.

Overall, content management hardware, previously termed by AVIXA as streaming media, storage, and distribution (SMSD), generates significant revenue and growth over the next five years – $62.3 billion (€52.6bn) in 2021 with a CAGR of 10.4%.

Live events and performance/entertainment solutions were the most impacted in 2020, with a combined annual revenue decline of 49.7%. These solutions are forecasted the slowest recovery to pre-pandemic levels due to continuing restrictions and individual reluctance to join larger events and crowds. However, both solution areas will bounce back substantially, setting new records over the next couple of years. By 2026, live events solutions will generate $33.9 billion (€28.6bn) in revenue and performance/entertainment $30.6 billion (€25.8bn). 

The IOTA report is produced by AVIXA in conjunction with Omdia (formerly IHS Markit), a global research firm.

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