michael kors AR augmented reality Facebook

Facebook introduces augmented reality ads

Facebook is to test augmented reality advertisements in its News Feed. Michael Kors was the first brand to use AR ads in News Feed, enabling people to try on a pair of sunglasses and make a purchase based on their experience, wll without leaving the Facebook app. Later this summer, Facebook will begin testing AR ads with additional advertisers such as Sephora and others in fashion accessories, cosmetics, furniture, gaming and entertainment.



3D printed objects connect to WiFi without electricty

University of Washington researchers have created 3D-printed objects and sensors that can collect data and communicate with other WiFi-connected devices entirely on their own. One typical application says the university is a laundry detergent bottle that can sense when it is running low on soap which will automatically connect to the internet to place an order for more.

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NEC and Inurfacemedia Smart Mannequin on tradeshow stand

NEC partners with Inurface Media for RDSE showing

NEC Display Solutions has joined forces with Inurface Media to exhibit display technology for retail at the Retail Digital Signage Expo (RDSE) at Olympia in London from May 2 to 3, 2018.


Unicol says retail digital signage is on the up

David Joplin, MD of brackets and mounts manufacturer Unicol, tells Paul Milligan that the company is seeing an upturn in the retail digital signage market.

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