Powersoft signs Surgesound for South Africa
Powersoft has appointed pro audio specialist Surgesound as its distributor in South Africa and a number of territories in Sub-Saharan Africa.
Steve Smith, regional sales manager for EMEA at Powersoft, and Andrew Rowan, managing director of Surgesound, confirmed that the agreement took affect from August 1, 2014.
Surgesound will target touring and installation markets with an official brand launch, product training and a roadshow.
Smith said: “What really impressed me was how focused Surgesound are on pro audio and their depth of knowledge about premium amplifiers. They are a dedicated team, committed to providing excellent after sales service and we all believe that the release of our new X-series amplifiers makes the timing perfect.”