JCB upgrade: InAVation Award shortlisted project

Feltech was an InaVAtion Awards finalist at the 2014 ceremony with its high-tech multimedia upgrade of a theatre space for construction giant JCB.

Globally recognised construction and agricultural machinery manufacturer JCB recently decided to upgrade AV and media equipment within the JCB theatre at its headquarters in Rocester, Staffordshire.

Alongside a sophisticated AV installation, the company wanted to take the opportunity to install a broadcast quality system that would handle complex signal routing and provide its communications team with the flexibility to produce events, outside broadcasts and corporate films.

Discussions started with UK integrator Feltech in 2012 and an ambitious plan was finally given the go-ahead at the beginning of February 2013.

Feltech acted as the main contractor for the project, handling AV and broadcast equipment integration and managing subcontractors that were responsible other elements including lighting and show control.

From the start Feltech was under a strict time schedule.

The 250-seat theatre had to be open and ready for the JCB Global Dealer Conference in mid-April. And there would be no soft launch for this project. The 2013 Dealer Conference was to be one of the biggest that JCB had ever held. The theatre and accompanying AV and broadcast systems would be showcased in front of JCB’s top executives and its largest customers.

Read the full case study in InAVate ActiveMagazine here.

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