JCB upgrade: InAVation Award shortlisted project
Feltech was an InaVAtion Awards finalist at the 2014 ceremony with its high-tech multimedia upgrade of a theatre space for construction giant JCB.
Globally recognised construction and agricultural machinery manufacturer JCB recently decided to upgrade AV and media equipment within the JCB theatre at its headquarters in Rocester, Staffordshire.
Alongside a sophisticated AV installation, the company wanted to take the opportunity to install a broadcast quality system that would handle complex signal routing and provide its communications team with the flexibility to produce events, outside broadcasts and corporate films.
Discussions started with UK integrator Feltech in 2012 and an ambitious plan was finally given the go-ahead at the beginning of February 2013.
Feltech acted as the main contractor for the project, handling AV and broadcast equipment integration and managing subcontractors that were responsible other elements including lighting and show control.
From the start Feltech was under a strict time schedule.
The 250-seat theatre had to be open and ready for the JCB Global Dealer Conference in mid-April. And there would be no soft launch for this project. The 2013 Dealer Conference was to be one of the biggest that JCB had ever held. The theatre and accompanying AV and broadcast systems would be showcased in front of JCB’s top executives and its largest customers.
Read the full case study in InAVate ActiveMagazine here.
If you are not already registered then follow the quick sign up for your free subscription and immediate access to this article and the InAVate archive.
Bose Room Match Array audio system
Cloud paging mixer and amplifiers
Sennheiser radio microphone system
Tascam CD player/recorder
JBL ceiling speakers
Yamaha mixing consoles
Video and lighting
Adder Technology AdderLink IP KVM Transmitter / Receiver Pairs
Apple TV, iPads
Avolites lighting consoles
Audipack projector mounting hoists
Blackmagic Design Broadcast Video Hub, HD players Broadcast Pix 6000+ and 2000+ engines
Chief auto cue monitor trolley
Christie HD14K-M projectors
Datavideo caption generator
Extron input plates, switching equipment
Kramer presentation scalers
LG displays LifeSize videoconferencing
Matrox DVI to HD-SDI converter and DualHead2Go adapters
Panasonic HD cameras and autocue monitors
Pioneer Blu-ray players
Sony Blu-ray recorders
Spinetix digital signage system
TV One HD-SDI to DVI converters, distribution amplifiers