Florian Rotberg, managing director of Invidis Consulting, joins Reece Webb at ISE 2025 to explore how technology is reshaping the retail landscape. With retail now accounting for half of the digital signage market, Rotberg unpacks the key trends driving growth: from AI-powered solutions to emotionally engaging experiences. He explains how immersive technologies are helping brands build stronger connections in physical spaces and discusses the challenges retailers face as they reinvent the in-store experience.