PPDS has announced a collaboration with Intel, Advantech and Navori Labs, to create the PPDS intelligent signage solution for retail.
PPDS is the exclusive global provider of Philips professional displays and products.
Designed to create an omnichannel strategy, it enables retailers to make smarter, more informed business decisions, using advanced analytics based on the store’s activities throughout the day, week, month or even year.
Compatible with PPDS’s Philips P-Line 24/7 digital signage range for indoor environments (42-in and 55-in), and connected with the store’s choice of on-board ethernet or wi-fi, the solution harnesses Advantech’s integrated DS-200 SDM-L Smart Display Module computer platform, powered by Intel vPro technology that can be used to manage the unit remotely. These are brought together with the Aquaji smart AI-computer vision driven software platform for marketing analytics, and QL CMS software used to manage the display contents, both from Navori Labs.
Available as a cloud-based solution (SaaS) or as an on-premises version hosted on existing hardware, the plug and play ‘Navori Aquaji’ software analyses video feeds from embedded or IP-based cameras strategically placed around the store. These produce anonymous marketing data and comparable metrics based on foot-traffic and people’s physical features (up to 98 per cent accuracy) – including gender – which are delivered on a dashboard assessable on any computer.
The information can be used to deliver unique, bespoke, targeted content and marketing to help drive sales. Alternatively, content can be created and scheduled, based on the data analytics, such as during times where a specific demographic, or group, ie. sports fans are historically more prevalent.
The solution is GDPR friendly, 100 per cent anonymous and doesn’t perform facial recognition. No images or video are ever stored on the system.