BrightSign bolsters traffic measurement with BlueFox integration

BlueFox has integrated real-time phone sensing technology into BrightSign’s digital signage media players.

BlueFox for BrightSign enables optimisation of digital signage messaging and increases display ROI by measuring real-time customer engagement.

BlueFox uses mobile phone signals to measure foot traffic and integration with Wi-Fi enabled BrightSign players makes it possible to measure and optimise the ROI of digital signage solutions. BlueFox technology enables BrightSign media players to detect nearby mobile phones without the need for special apps, login or beacons. BlueFox’s patented technology does not provide identifiable personal information and is compliant privacy regulations including the European GDPR.

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