Yasmine Riechers is to become the new CEO of Georg Neumann, a subsidiary of the Sennheiser Group.
In her new position, she takes over from Ralf Oehl and will be responsible for further expanding Georg Neumann's global business and driving forward the company's strategic direction.
Riechers was previously head of the corporate development office of the Sennheiser Group.
Riechers will assume her new role with immediate effect. Most recently, as part of the Extended Executive Management Board of the Sennheiser Group, she headed the family-owned company's Corporate Development Office.
Prior to that, she worked at Sennheiser Greater China as director of operations and subsequently as country manager. She started her career in HR at Sennheiser in 2008, before joining Vier S Beteiligungsgesellschaft as project manager and later moving to BR Science and Technology as general manager and Siemens Transformer's Traction Transformer Division general manager in China.
Riechers returned to the Sennheiser Group in 2015. She studied economics at the University of Paderborn and spent a semester abroad at Nottingham Trent University during her studies, she then continued her studies at the University of Birmingham, graduating in 2011 with a master’s degree in international business.