Vogel’s takes majority shareholding in SmartMetals Mounting Solutions

Vogel’s takes majority shareholding in SmartMetals Mounting Solutions
Mounts specialist Vogel's has taken a majority interest in SmartMetals Mounting Solutions, strengthening its position in the B2B market and expanding its range of display mounting systems.

SmartMetals offers mounts for projectors, flat screens and whiteboards and Vogel's hopes the move will bolster its position as a specialist AV product solutions provider and in the professional market. 

After consent of the majority interest by Vogel's, SmartMetals Mounting Solutions will continue to exist as an independent entity with Vogel’s noting that the two companies product lines are largely complementary to each other. 

In a press release Gerdi Vogels, CEO of Vogel’s, said: “I am very pleased with this expansion for the Vogel's group. This majority interest in SmartMetals offers a stronger market position in the growing Professional market. This combination will enable us to improve our market position and strengthen our distribution with both brands. With this acquisition, we are spreading our wings. It is going to offer new opportunities and possibilities in the B2B sector.”

Vincent Rekveldt, CEO and co-owner of SmartMetals Mounting Solutions, added: "Since 2004, we have developed ourselves as a brand into a specialist in, among other things, tailor-made solutions for professional applications. We are also a leader in lift systems. This participation of Vogel's fits perfectly in the development phase in which SmartMetals finds itself. We look forward enormously to the opportunities it offers for a joint wider deployment of our expertise and in distribution.”

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