Video is now critical in corporate organisations says survey, and that's driving investment

Video is now critical in corporate organisations says survey, and that
New research from Tata Comms Media has revealed that global corporations view video as a vital element of their communications strategies with customers, investors and employees, now and in the future. Almost half of companies are boosting their budgets in this area by more than 50%.

Tata Comms Media commissioned Sapio Research to conduct a survey of 300 major enterprises based in the United States or United Kingdom in sectors such as finance, technology manufacturing, healthcare, and retail.  

The Rise and Rise of Video and Livestreaming in the Enterprise report shows that 99% of respondents recognise online video as important to their organisation going forward, with nearly half (48%) deeming it critical. It also reveals a significant uptick in the planned use of video over the next two years as 92% of the organisations surveyed intend to increase their video usage.

 

 

The research also shows that 46% of the organisations surveyed increased their budgets in this area by more than half over the past two years, with 44% planning to do so in the next two years. In fact, only 2% of respondents have failed to increase their video budgets, demonstrating how widespread the recognition of video’s value is. The primary motivations for this increased investment include the perception that high-quality video is a hallmark of modern enterprises (57%), the need to boost sales (53%), and a desire for better content (53%). 

In listing their top three online video priorities, more respondents named livestreaming (60%) events – such as product launches, investor briefings, and customer conferences – than any other type of streamed content. 

The Rise and Rise of Video and Livestreaming in the Enterprise will be published in late October 2024.








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