Transparent displays becoming commercial reality

As transparent displays inch ever closer to commercial reality, designer Michael Friebe has been shortlisted for the iF Concept Design award for a product based on LCD and TOLED technology. Elsewhere, LG Display was generating a lot of interest at Amsterdam’s ISE show with a prototype model of its 47” transparent panel. The company was tipping the display for use in digital signage where it does not require a backlight in daylight conditions.

Friebe’s design is called the Loewe Invision and is primarily designed for residential applications where it remains unobtrusive while switched off. However, LG’s ISE push, clearly shows that transparent displays have a massive future in the DOOH market where they can be integrated into shop windows or overlay products and models.

On the Loewe Invision product Friebe told Yanko Design: “As the first of its kind, the Loewe Invisio introduces technical innovation, combining conventional LCD and the latest TOLED display technology. This allows to create non-transparent / solid moving pictures with rich colour reproduction and full contrast range from solid black to pristine white.”