Tea Shop harnesses nsign.tv to engage customers

Tea Shop harnesses nsign.tv to engage customers
Tea Shop, a Spanish chain that sells fresh tea in bulk, has chosen nsign.tv's digital signage platform to digitise nearly 100 stores.

The signage platform will be implemented within shops in Spain, Portugal, Italy, Brazil and Argentina.

Ana María Avilés Pinto, marketing and communication manager at Tea Shop, said: “Our needs were focused on optimising interaction with consumers, providing detailed information about our products in a dynamic and efficient way, as well as highlighting promotions and special events in a more effective way.

“In addition, we were looking for a solution that would allow a more agile and centralised management of content in all our stores.”

Most stores house 55-in displays, installed vertically as a showcase, and another 22-in touchscreen where customers can consult the digital catalogue with all the varieties of teas. All displays are managed by nsign.tv players.

Tea Shop uses the displays show its range of products in real time. Avilés Pinto adds: “In addition, the displays offer us the opportunity to effectively communicate promotions, special events and relevant information about our products.”

With nsign.tv, Tea Shop can manage and display content dynamically on their screens. In addition, the platform allows them to schedule all content, enabling automatic planning and updating of messages on the displays at different times of the day or in response to specific events, and ensuring efficient management of visual information.

“This means Tea Shop can easily adapt messaging, promotions and content based on the latest news, events or inventory changes, keeping customers informed and engaged,” said Avilés Pinto.

Tea Shop’s marketing department operates the platform autonomously. “We are greatly helped by its intuitive interface, and thanks to this our team is able to manage and update the content of the displays efficiently, without the need for advanced technical skills,” concluded Avilés Pinto.


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