Research from AVIXA has forecast that the pro AV industry revenue will grow to $402 billion USD (347.1 billion Euros) by 2030.
Identified in AVIXA’s Industry Outlook and Trends Analysis (IOTA), pro AV revenue will grow from $332 billion USD in 2025 to $402 billion by 2030. The IOTA had predicted market growth to reach $325 billion in 2024, but was stunted by slower growth than previously predicted, reaching a total of $321 billion in 2024. Despite this, the AV industry is predicted to experience $70 billion in growth over the next five years.
The previous five-year projection of a 5.3% growth was revised to 3.9%, due in part to the dampening effect of uncertainty in tariffs, geopolitics, and high interest rates.
The IOTA report uses data from the previous five years, combining input from various market stakeholders to provide a snapshot of end user spending, presenting data on the size of the pro AV industry from a global perspective.
The report highlights that the hybrid workplace and experience economy are playing a large part in driving demand in the industry, creating what AVIXA describes as a symbiotic relationship between workplace transformation and entertainment-driven experiences.
Regional growth
Globally, AVIXA identifies India as a standout performer in the APAC region, a position previously led by China. AVIXA cites India’s rise to the lead performer in the region due to an increase in infrastructure investment and a growing need for immersive technology-enabled experiences, while other regions including Middle East and Latin America experience high growth.
Technology standouts
The report highlights AV over IP, software and cloud technology, AI, and XR as standout technological market drivers.
Software and cloud technologies are also playing an increasingly central role in AV operations according to the report, while XR is gaining traction in entertainment, retail, and ecuation environments.
Content management hardware and services also play a dominant role, with standalone software, including AI-powered tools, recognised by the report as the fastest growing category.
Vertical growth
The corporate sector was identified as the largest buyer segment, although growth has been identified to be slowing. On the other hand, government, military and energy, as well as utilities are all accelerating in growth, reflecting recession resilient investment patterns.
Sean Wargo, vice president of market insight, AVIXA, commented: “The data highlights that the pro AV industry remains well positioned for long-term success even as we navigate a more cautious growth environment. Strategic investment in emerging technologies, regional diversification, and cross-industry collaborations will be key to unlocking more opportunities in the future.
“While the sector continues to outperform global GDP, the pace of expansion has slowed, reflecting a shift from post-pandemic recovery to more stabilized, experience-driven markets – such as live events, retail, venues, and hospitality.”