Landsec has extended its long-term partnership with Ocean Outdoor, managing the DOOH contract for Piccadilly Lights in central London.
The agreement will see Ocean Outdoor continue to manage content for the famous DOOH screen into the 2030s, working with Landsec on The Venue, which sits beneath the Piccadilly Lights screen.
Ocean Outdoor was first awarded the Piccadilly Lights contract in July 2016 as part of a milestone upgrade, working with Landsec to relaunch the London landmark.
Recent campaigns include an interactive 3D animation as part of Coca-Cola’s ‘Create Real Magic’ AI campaign, where audiences could interact with the animation by scanning a QR code, connecting them to an AI Santa Claus to create shareable Christmas snow globes based on their festive memories.
Piccadilly Lights hosts several long term partners, including Coca-Cola and Samsung, boasting a single 783.5m2 screen.
Phil Hall, CEO, Ocean Outdoor UK, commented: “London’s reputation as a centre for digital and technological innovation is exemplified by Piccadilly Lights which offers brands connections to audiences on multiple levels. Over the past nine years we have advanced the creative potential of DOOH, using Piccadilly Lights as a beacon for breakthrough techniques such as 3D DeepScreen® and AI.
“Landsec’s vision for the future of OOH matches our ambitions and we are delighted to continue to define best in class OOH work alongside them.”