Champagne maker Perrier-Jouët ran an interactive window campaign in partnership with Publicis and Visual Feeder during the Christmas season at two major flagship retail locations.
The dual-city activation ran in New York (pictured above), with the experience on 750 Lexington Avenue, a storied Midtown address across from Bloomingdale’s. In Los Angeles (pictured below), it was located at 8500 Melrose Avenue, a landmark West Hollywood intersection known for high visibility and cultural influence.
Powered by laser projection technology and projection-mapping techniques, the installation transforms the storefront into an immersive, living experience. As pedestrians approach, the windows respond in real time. Interactive sensors and computer vision trigger shimmering particles that emanate and swirl, creating the engaging experience that the viewer’s movement is bringing the environment to life.
A dedicated augmented reality experience invites people to step fully into the Perrier-Jouët world. When guests stand before the AR screen, they are seamlessly composited into the campaign’s visual universe.
