Peerless-AV moves to grow India and Middle East business

Peerless-AV moves to grow India and Middle East business
Peerless-AV announced the addition of Justin Joy to its export sales team as senior manager, sales, Middle East and India. Joy will be based at Peerless-AV’s new Dubai office.

For the past four years, Joy worked at Almoe Digital Solutions, a Peerless-AV partner since September 2016, and a distribution and solutions provider of AV and IT products in the UAE for over 20 years. 

In his new role, Justin’s focus will be on growing Peerless-AV’s presence in the region, managing strategic relationships, and driving new and existing sales opportunities.

Melinda Von Horvath, vice president of sales & marketing for EMEA at Peerless-AV, said: “Justin’s appointment is an important milestone in the expansion of our EMEA business. We have a reputable and experienced distribution partner in Almoe, we have a warehouse facility in Dubai offering efficient local customer support, and we now have a talented sales professional based in Dubai to further build our profile and take advantage of the considerable business leads we see emerging in the region.”

Joy commented: “It’s been an easy transition from distributor to manufacturer. Peerless-AV has a great team and I’m pleased to be part of a growing, forward thinking company with a diverse product portfolio that opens doors to new and exciting markets. We have already secured significant new business for indoor kiosks and anticipate strong sales for mounting solutions and outdoor displays throughout the year.”

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