Nortek shifts Gefen into Core Brands

Nortek shifts Gefen into Core Brands
Nortek has moved Gefen into its Core Brands group in a bid to allow dealers to conduct a greater part of their business with a single provider.

Gefen will join SpeakerCraft, Elan, Niles, Panamax, Proficient, Furman, Sunfire, BlueBolt and Xantech within Core Brands, also known as Nortek's Audio Video Control (AVC) Group.

Joe Roberts, president of Core Brands, said: “All of us at Core Brands look forward to collaborating with the Gefen team to become even stronger, well-rounded industry leaders. The incorporation of Gefen into the Core Brands family is going to expand the range of options we offer our customers and make it easier for them to transact more of their business through a single solutions provider.”

Gefen president Tony Dowzall added: “This really is a perfect fit of philosophies, culture and values that are focused on a shared mission — delighting our customers with exceptional service and solutions.

“In addition, because we will be part of a larger company with a greater amount of functional leverage, we will be better able to serve our customers at an even higher level.”