London Olympics restrictions on publicity were unfair argues PLASA

London Olympics restrictions on publicity were unfair argues PLASA
Industry body PLASA argued that excessive curbs were placed on companies wanting to promote their involvement in the London Olympic and Paralympic Games when it represented its members before a select committee on March 26, 2013.

Matthew Griffiths, CEO of PLASA, appeared alongside members of the London 2012 Opening Ceremony creative team to represent the entertainment and installation technology industries before the Culture, Media and Sport Select Committee at the House of Commons.

PLASA has been lobbying the UK government on behalf of members that were dissatisfied with the restrictions surrounding the promotion of their involvement in the events.

The information gathered will be used by MPs to assess the true extent of the role that the Olympic and Paralympic Games had in showcasing the UK creative industries, and what impact they have had on the sector subsequently.

"Many of our members were disappointed to discover the pervasiveness of the orders set up to protect the sponsorship deals of companies from outside the creative industries," said Griffiths.

"Whilst the generality of the orders meant that many companies missed out on the chance to promote their participation at that time, we are encouraged by this opportunity to communicate with MPs about the effect that this has had, and contribute to the discussion about what they can do to support us in the future."