LG announces organisational restructure

LG announces organisational restructure
LG Electronics has announced organisational changes towards achieving the Future Vision 2030 announced in July. The changes are being implemented to strengthen organisational capabilities and business competitiveness.

A key piece of the strategy is the newly-established overseas sales and marketing company, who will report directly to LG CEO William Cho. The company will be led by Thomas Yoon, who previously served as the president and CEO of LG Electronics North America.  

The overseas sales and marketing company will play a crucial role in accelerating change and growth as well as enhancing LG’s global brand power by discovering and developing opportunities to create customer value. The new organisation will manage overseas sales subsidiaries in North America, Europe, Latin America, the Middle East and Asia; Global Marketing Group; and the Direct-to-Consumer (D2C) Sales Business Group. 

The company will not only seek to strengthen executive capabilities in the overseas operations of strategically critical businesses including B2B operations, but also provide necessary support to bolster qualitative growth of all other business units by aiding the development of overseas sales expertise as well as accelerating the advancement of platform-based businesses and innovative D2C business models. 

The Business Solutions (BS) Company will expand sales and business operations in major regions such as North America, Europe, Central Asia, Asia and Latin America. The current B2B India Business Department will be upgraded into the B2B India Business Division to maintain continuous growth in the country.   

All appointments are effective Dec. 1 with promotions going into effect on the first day of the new year. 

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