LED Studio and Gloucestershire Cricket in the UK have joined forces in a partnership that will see the installation of two LED screens at the team’s Seat Unique Stadium.
The deal also includes LED Studio branding taking up front-of-shirt positioning for the Rothesay County Championship, starting on April 4.
LED Studio will deliver a 60 sq m LED display behind the Mound Stand and an 18 sq m screen at Thatchers Bar & Kitchen, replacing the club’s existing scoreboard infrastructure. These new displays will deliver high-definition replays, dynamic content and real-time match updates, while also providing new commercial opportunities for sponsors and advertisers.
The ECB and Gloucestershire Cricket led a tender process before LED Studio was handed the contact.
Joe Kaniecki, head of commercial at Gloucestershire Cricket, said: "This partnership with LED Studio represents a huge step forward for the club. Their reputation for delivering world-class LED technology in sports venues made them the standout choice during our selection process. We’re excited to see these screens in action when we host Glamorgan for our first home Rothesay County Championship fixture on Friday, April 4th."
Kevin Yates, head of sales – sports at LED Studio, said he was delighted with the partnership. “These displays will provide an immersive viewing experience for supporters and open up new revenue streams for the club through engaging advertising and sponsorship opportunities.”