The European region will see Hitachi's Display Products Group replaced by KOE Europe, an organisation that will supply a range of standard passive STN and colour TFT displays.
Kaohsiung Opto-Electronics (KOE), a wholly owned subsidiary of Japan Display Inc (JDI), was formed to continue the design, development and manufacture of TFT LCD display modules previously established by Hitachi. It will develop and produce TFT display modules for industrial and high reliability applications.
Mark Stanley, general manager of KOE Europe, said: "The legacy of Hitachi will enable KOE Europe to enter the European market as a strong and confident, premium brand display supplier. KOE Europe will support a large, established European customer base through an existing distribution sales channel and regional sales teams. To maximise support for the European market, KOE Europe aims to ensure a balanced mix of design focused distribution partners working alongside our direct OEM sales force."