German band Tokio Hotel has completed a ‘virtual tour’, appearing as 3D holograms in 13 Media Markt stores across seven European countries. Musion, global licensor for the Eyeliner system, said its patented holographic technology was behind the revolutionary performance.
A collaboration between Musion, Universal Music and the Media-Saturn Group, owner of Media Markt, allowed the band to perform in person virtually to numerous local crowds over a tight timeframe of three weeks. The project was managed and delivered by Musion and Media-Saturn Management.
Romain Delnaud, director of operations, Commercial Affairs, at Universal Music Group International, said: “By transplanting innovative AV technology into a physical retail space, Musion enabled us to create a Tokio Hotel universe within each store. As the tour draws to a close today [October 20], we can already see the fantastic results, with audiences of up to 700 fans at each store.”
Musion’s optically clear Eyeliner Flame Retardant (FR) Foil complied fully with current UK, US and EU Health and Environmental regulations to B1 class.
Ian O’Connell, director of Musion, commented: “We have witnessed the growing popularity of Eyeliner, which is based on an historic Pepper’s Ghost stage trick, and the high volume of fans in attendance at the Tokio Hotel gigs is testament to the status of holographic telepresence as a fantastic new video medium. With rising crowd numbers, it is now even more of a challenge to comply with crowd health and safety regulations, which is why we’ve spent the past 15 months developing the world’s first and only flame retardant foil to meet international standards.”
Technology explanation from Musion:The 3D image is created by Musion’s HD video image capture processes and patented Eyeliner Foil apparatus. Smooth motion is due to Musion’s faster frame rate of 50 interlaced frames per second, which creates the natural image edge blurring necessary for 3D images to look realistic.
Video shows the virtual concert in a Berlin store