SLX, an independent hire and events company based in Bristol, has launched a new website and logo as it undergoes a complete rebrand.
The rebrand comes following a successful 2021, in which SLX doubled its workforce and added more than 2,000 lighting fixtures to its stock. It is intended to reinforce the business’ brand identity, and outline the core values which will guide it to continued growth beyond 2022.
The new website emphasises SLX’ all-in-one approach to event production, and its ability to handle all aspects of design, equipment hire and delivery.
It also underscores SLX’ commitments to sustainability and social values, which are a key part of its future plans. These commitments were one of the reasons SLX was able to win a major contract with the Commonwealth Games for 2022. They include making the SLX warehouse completely energy self-sufficient, providing support for electric cars, investing in a diverse workforce and increasing support for the mental health of their team and wider family.
SLX CEO Alastair Currie said he was delighted to unveil the new brand, and that it was a milestone on an exciting journey for the business. “This is the end of one era, but the beginning of a larger journey,” he said. “We did not sit still during the enforced downtime of the pandemic, which gave us time to think about what our values and our ambitions for SLX are."
above: new logo
top pic caption L-R: sales director Russell Payne and SLX CEO Alastair Currie