Genelec has appointed distributor Audiologic to handle its AV loudspeaker range in the UK, leaving long term partner Source Distribution to focus on its studio products and systems.
Andy Lewis, MD of Audiologic, said: “Genelec fits wonderfully into the work we are doing in the corporate world and we see many further opportunities in hospitality, higher education and more. We’re looking forward to significantly developing Genelec’s AV business in the UK.”
Michael Bohlin, sales manager for Western Europe as Genelec, added: “We’ve felt for some time that in order to have a meaningful impact on the AV market in the UK, we needed to have a dedicated AV distributor; and this is especially true now that we’ve launched the Smart IP range which has the potential to make a big difference to integrators and installers everywhere.”