EMEA hotel TV market to top North America by 2012

AUTHOR: Inavate

Rising occupancy and increased travel rates among both businesspeople and consumers is spurring the global hotel industry to upgrade the old CRT-TVs in guest rooms to flat-panel sets.

This will cause hotel television sales to this segment to rise by a predicted factor of 11 from 2007-2012 according to market analysts iSuppli.

iSuppli’s newly revised forecast predicts global hotel TV shipments will grow to 9.7 million units by 2012, managing a CAGR of 61.5% from 894,527 units in 2007.

“Long a staple of the CRT-TV market, hotels are switching to flat-panel display televisions, paralleling the shift that is occurring amongst consumers,” said Sanju Khatri, principle analyst for projection and large-screen displays at iSuppli. “Hoteliers are noting that their guests desire more than just the standard hospitality elements that satisfied them in the past, like CRT-TVs.”

In the EMEA region, the company predicts that shipments will rise to 3.0 million units in 2012, increasing at a CAGR of 72% from the 2007 figure of almost 200,000. By that time, EMEA will surpass North America as the world’s largest region for hotel TV shipments.