Crestron to stage Modern Work Summit in Madrid

Crestron to stage Modern Work Summit in Madrid
Crestron Electronics will stage its Modern Work Summit in Madrid this May, following a successful inaugural event in Orlando last year.

The two-day, in-person event will be held May 23 and 24, 2023 at the Madrid Marriot Auditorium Hotel and Conference Centre. It will focus on the path to creating dynamic, digital workplaces and aims to engage with digital workplace specialists, IT managers, facilities representatives, and HR leaders.

The summit will focus on the modern workplace and cover the cultural shifts and realignments of today’s organizational climate. Speakers will highlight how the physical workspace is being repurposed and redesigned and reveal the technological factors pivotal in transforming how we work.

Crestron asserts that modern practices centred around flexible work patterns and digital technologies are changing decisively from first movers in business to the mainstream. The company says that early experiments and iterative explorations of hybrid work are being replaced by broader adoption and implementations as employers work on developing standard practices. Crestron cites its latest report, Tackling the Modern Workplace by the Numbers, that showed that 84% of employees regularly have at least one remote participant in their meetings. With the dynamic of a meeting changing as it becomes hybrid, Crestron says trends like these are accelerating the need for decisive strategies that foster productivity and collaboration.

Brad Hintze, EVP of marketing at Crestron, said: “As technology innovators, collaboration and purpose-built solutions that foster productivity have always been top of mind for the AV/IT industry. The shift to hybrid and its growing popularity as a mainstay in today’s workforce has expanded that perspective to include every aspect of a workspace beyond just the digital tools.”

“The Modern Work Summit is a unique opportunity for leaders from various factions of a business to come together, hear from experts in the field, and equip themselves with the strategies needed to set their employees up for success in the workplace.”

Keynote speakers, author Andreas Ekstrom and futurist Philip Ross, will kick off the discussions, and representatives from Microsoft, Intel, Gensler, Jabra, Accenture, and Wainhouse Research will also present their latest findings and learnings. During his session, Ross will outline a manifesto for 'unworking' – unlearning old habits and rituals established for an outdated office and creating new ones fit for an age of digital technology, design innovation, and diverse workforces.  Ekstrom is a Swedish journalist and author with ideas on how to organise changes for the future of the workplace. His keynote will discuss the balance between liberty and control, independence, and detailed coaching.

Ekstrom said: “How do we make decisions in the digital workplace? How are we inventing a new idea of collective work while not being together in the same room? These are the most difficult challenges for the digital decade and the Modern Work Summit will be a fantastic forum for our presenters and attendees to think forward on how to address these challenges. During the Modern Work Summit, I’ll challenge the attendees to think, analyse, and reconfigure the skills they already have."

The Modern Work Summit 2023 is organised with the support of industry partners New Wave Workspace, Steelcase, Sony, and Sennheiser. It will take place in parallel with Crestron Masters.

There is an early bird discount for registrations before February 28. Further details can be found at

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