Christie takes massive MicroTiles order at ISE
Integrated Systems Europe saw Christie take a massive order for 170 MicroTiles for use at Malta International Airport.
Christie’s Cypriot distributor ALA Equipment Co Ltd took the order from the International Airport Advertising Corporation (IAAC), together with its strategic partner, Clear Channel Airports.
Divided into seven separate displays (including five 8 x 3 synchronised videowalls in the Baggage Reclaim area), the installation forms the bulk of a €1 million euro investment which will see all static media convert to video signage.
Said Mr. Kyriakides of IAAC, “We were recommended MicroTiles as representing an original and state-of-the-art approach to digital signage technology; and because of MicroTiles’ size and flexibility we knew we could not only offer clarity and crispness of client artwork but also do some crazy content design to capture the passengers’ attention. The impact will be phenomenal.”
ALA will undertake all equipment supply, installation and technical support. ALA’s director, Andrea Piemonti, stated, “It is a pleasure to be able to close such a prestigious contract with Michael Kyriakides and a reward for the efforts we have made to establish the Christie brand, and its high end products, since taking on the distributorship three years ago.”