BrightSign announces partnership with AdMobilize
Media player manufacturer BrightSign has announced a partnership with audience intelligence company AdMobilize.
BrightSign Series 3 and 4 XT, XD and HD expanded I/O digital signage media players can now support AdMobilize audience intelligence with a focus on enhancing the consumer experience by understanding engagement.
"The ability of AdMobilize to anonymously measure engagement with BrightSign players is a testament to the work both teams have put into this integration," commented Jeff Hastings, BrightSign CEO. "This all-in-one solution integrating intelligence and a CMS of choice with our player hardware is ideal for our retail and DOOH customers."
AdMobilize’s computer vision and AI software can provide, in real time and 100% anonymously, data regarding viewership, demographics, emotion, attention and other key KPIs. Rodolfo Saccoman, CEO/Founder of AdMobilize says, "Most marketers today have little knowledge regarding how consumers are interacting with their brand in the real world. Over the past 18 months, we have seen a massive influx of end users demanding physical-world engagement data in order to make the experience for their customers more intuitive, relevant and interactive. Together with BrightSign, they can now do that at scale and with a complete turn-key solution, all while ensuring total privacy protection." With BrightSign hardware now supported, only a USB camera sensor needs to be added to activate the application.
The integrated solution comes from a demand to reduce the hardware footprint for analytics solutions in digital signage. By running both the AI and CMS applications on the BrightSign player, it significantly enhances the enduser’s ability to deploy across a network.