Former managing director of Electronic, Sarah Joyce, will take over from Terry Friesenborg, who is due to retire at the end of the year.
Joyce has worked for Electrosonic for almost 12 years, with her most recent role as managing director.
In her new role, Joyce will oversee AVIXA’s activities outside North America, including certification delivery, standards adoption and expositions.
Additionally, Joyce will sit on the boards of Integrated Systems Events, InfoCommAsia and TecnoMultimedia InfoComm.
Previously, Joyce served on the AVIXA board of directors from 2013 to 2015, organising the inaugural Women of InfoComm network breakfast at ISE in 2015 as well as playing a role in the establishment of the AVIXA Women’s Council.
Joyce and Friesenborg will jointly manage AVIXA’s global operations for the remainder of 2019.
Joyce’s appointment will be effective on 6 May 2019.