Ampetronic and Williams form strategic European partnership

Ampetronic and Williams form strategic European partnership
Ampetronic and Williams AV have announced a pan-European strategic partnership, as well as a distribution partnership for the UK and Ireland.

From 1st July 2020 Ampetronic will provide in-region technical and sales support for Williams’ European distribution partners and customers. Ampetronic will also provide European warehousing and logistics support to ensure rapid stock availability across the region for both Williams and Ampetronic product ranges.
In addition, effective 1 May 2020, Ampetronic will become Williams AV’s exclusive distribution partner in the UK and Ireland, offering Williams’ broad product portfolio to its customers.
Of the new strategic partnership agreement Ampetronic MD, Julian Pieters said,
“Williams AV have a strong brand and reputation in the USA, and they are passionate advocates for hearing loops and direct-to-hearing aid solutions for assistive listening.  As well as a skilled and knowledgeable hearing loop sales and support team in the USA, Williams are continuing to invest in hearing systems; having just released new IR systems and new IR + WiFi hybrid products, their road-map is a close fit with our market in the UK and Europe.
We are delighted to be working with Williams and look forward to collaborating with them on the exciting opportunities our partnership is sure to present, including new product lines outside of assistive listening such as Bluetooth Audio conferencing, Translation and Presentations systems.“
Williams AV President and CEO Rob Sheeley said,
"Ampetronic is the pioneer in Hearing Loop technology and the world leader in design and manufacturing of these systems. We have always sought a way to better service our international customers.  By partnering with Ampetronic, our organizations have the ability to greatly expand the market for Assistive Listening and Conferencing Technologies while providing the top level of service and support for our channels. This partnership also provides collaboration opportunities between our R&D teams to accelerate new product development in our markets.”                                          

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