Kaleidovision, UK digital media and music agency, has moved into the luxury levels of music profiling with the acquisition of Music Concierge.
Mainstream leisure and retail brands, such as Pitcher & Piano, Gala Casinos, Varsity and London Clubs, already use Kaleidovision’s digital media network content and technology services. Music Concierge has built up an international portfolio of top end luxury retailers such as Dunhill and Mulberry, and luxury hotels such as The Connaught in London, One&Only Cape Town, and Huvafen Fushi in the Maldives.
Andy Pitman, MD of Kaleidovision said: "We will be positioning Music Concierge as our in-house boutique music profiling brand for clients who need the very highest levels of site-specific music consultancy. Music Concierge will retain full creative control of the music profiling."
Rob Wood, founder and creative director of Music Concierge, added: "The tie-up with Kaleidovision is the perfect cultural fit for a client-focused service such as ours. Music Concierge is dedicated to offering high-end clients a bespoke music service tailored to their brand identity. We are all about giving branded spaces such as boutique hotels, destination bars, leading restaurants or luxury retail their own sophisticated ‘wow’ factor."
Pitman concluded: "On a business level, we are creating an independent and inspirational digital media agency, now able to service any client from the high street to the high end. That’s really exciting because it makes us truly unique."