Accenture has made a strategic investment through Accenture Ventures in Looking Glass Factory, who have developed an end-to-end holographic platform with displays that can show content in 3D, without requiring the use of headsets or head-tracking.
Growing consumer and business interest in the metaverse as a creator economy and tool to enhance day-to-day tasks is expected to fuel a $1 trillion revenue opportunity by the end of 2025, according to Accenture findings released in January 2023.
Looking Glass has paired its display technology with a software suite that allows brands, designers, and consumers to showcase 3D content that is typically viewed in 2D. The shift from 2D to 3D media could have an impact on the future of retail, communication, and eventually, the home, where the consumption of 3D media could become the norm. In June 2022, Looking Glass introduced the world's largest holographic display, the Looking Glass 65-in, which is already being used in Accenture Labs in San Francisco.
Further, the Looking Glass Blocks sharing platform enables the same content to be shared through any internet browser and across a variety of environments: mobile, social and the metaverse.