Absen launches eco initiative, Absen Green

Absen launches eco initiative, Absen Green
LED manufacturer Absen has launched a new green initiative, Absen Green, to cover issues such as sustainability, environmental protection, energy efficiency and corporate social responsibility.

The launch of Absen Green marks the first time Absen has brought together its environmental efforts under one brand and signals a statement of intent in the company’s 20th-anniversary year.

“Energy saving is a virtue, but environmental protection is an attitude. This is our attitude,” explains Rubel Rengel, Absen’s senior vice-president of global business development.

Among the planet-first measures announced under the Absen Green banner are the use of only sustainable, environmentally friendly materials, rigorous safety standards to prevent damage to the natural world, and an energy efficiency programme which has saved 700,000 tons of CO2 over the last five years and made Absen a carbon-neutral business. 

Energy saving is achieved by a combination of four technological innovations. LED common cathode technology reduces energy consumption and heat output by more than 20%, while the use of a high-efficiency power supply offers energy conversion efficiency of close to 90% (compared to 75%–85% for products using traditional power supplies). LED lamps with high luminous efficiency further bring down energy consumption, and a comprehensive heat-dissipation design reduce the power consumption of the displays’ internal circuits.

Increased energy efficiency also significantly reduces emissions of sulphur dioxide and other harmful gases, preventing the build-up of damaging sulfuric acid in the atmosphere.

These high environmental standards similarly apply to the manufacturing stage, with Absen using only eco-friendly raw materials – all of which comply with the European Union’s RoHS 2.0 directive restricting the use of hazardous substances – and ensuring all its products meet EU waste electrical and electronic equipment (WEEE) regulations, which promote the reuse, recovery and recycling of waste by-products. On average, these products have a reuse/recycling rate 25% higher than their non-WEEE-certified equivalents.

All Absen LED displays are also compatible with 3C, CE, UL, ETL and other domestic and international safety standards, certifying that the products meet strict requirements for fire protection, electromagnetic interference, AC dielectric withstand, current leakage, insulation resistance and ground resistance, as well as OHSMS health standards on eye protection (from blue light), electromagnetic compatibility and more.

In addition to highlighting how Absen minimises its physical environmental footprint, all Absen products feature a fanless design, which allows its products to operate at a noise pressure of under 10dBd (for comparison, the volume of a normal conversation is about 60dB), while Absen’s automatic brightness adjustment technology ensures its displays adjust to the brightness of the surrounding environment. Further reduction of light pollution is achieved with 16-bit high grey correction technology and unique fog surface processing to reduce glare and eye strain.

Absen Green also includes Absen’s complementary dedication to corporate social responsibility, which covers the company’s management systems, business ethics, and employees’ rights and benefits in addition to its environmental and safety commitments.

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