Smart AV has been acquired by 4Wall Entertainment, a provider of lighting, video and rigging equipment services. The deal was agreed in principle in early November, with 4Wall aiming to expand its UK and European presence, adding Smart AV’s customer base to its global support network and adding a range of equipment including lighting and rigging to its portfolio.
Smart AV is the second UK-based company to be acquired by 4Wall in the past year, also acquiring lighting provider HSL.
Darren Poultney, founder and CEO of Smart AV, will remain part of the company, assuming the role of director of global client strategy with 4Wall.
Poultney said: “In the midst of uncertainty surrounding CoVid-19, joining 4Wall is a very exciting step forward for Smart AV, our clients and the wider industry.
“We will now also be able to increase our offering to our clients on an international stage, giving them access to increased resources, locations, equipment and know-how. We see this as a very exciting time for Smart AV and our clients, as well as an important, positive and reassuring message for the wider industry.”
Smart AV will be branded as ‘A division of 4Wall’ for the rest of 2020, being rebranded as 4Wall London in 2021.