macom opens technology testing lab

German AV consultants macom is to open a media and technology lab in Autumn 2016 in Eislingen/Fils near Stuttgart to offer architects the possibility of designing and testing AV technology for new build projects in a realistic and neutral environment.

The macom LAB provides different areas for the simulation of working and meeting spaces as well as for more complex collaboration environments. Together with a designated team of macom consulting and planning experts, companies or architects can plan the media technology requirements for their upcoming new building projects and existing integration projects.

Hardware and software shootouts can be undertaken to provide the most suitable technical solutions for the different project requirements. Additionally, technical standards for future construction projects can be developed. Furthermore, the macom experts can certify hardware and software products for these standards.

The realistic environment the Lab provides means manufacturers can test usability and the added value of their products, which means user acceptance can be increased, and products comparisons can provide the opportunity to recognise USPs and to place their product innovations effectively in the competitive environment.