AVC Group, SpeakerCraft and Panamax/Furman align amid management reshuffle

The AVC Group, SpeakerCraft, Panamax/Furman will focus on close integration of brands to bolster product development and dealer support.

A joint statement revealed that Mark Terry, president of AVC Group will leave the company.

"Mark and his team have done an outstanding job combining the AVC Group brands together and creating a world class infrastructure to service our customers and dealers," said Sean Burke, group president of Nortek’s Technology Products Segment. "Mark has decided to move on to other endeavours after providing his full support to this integration effort. I am appreciative of the dedication and high level of leadership that Mark has provided and wish him the very best in the future."

Bill Pollock, president of Panamax/Furman, will head up the new organisation. Paul Starkey will direct marketing, Dave Keller will head sales while Keith Marshall will lead SpeakerCraft/Proficient.

"This is far more than a strategic realignment. It represents an important and historic step for our industry," said Bill Pollock. "We’ve joined the expertise and efficiency of the industry’s most important technology brands and formed a new resource for our dealers that represents a unique opportunity for them to grow both ROI and competitive standing."

The change is effective immediately and no changes are currently planned for existing dealer contacts, customer service, tech support and credit operations.

Pollock added: "By synergising the benefits of our brands under one centralised group, additional resources can be better allocated to product development and marketing."

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