Zigbee Alliance rebrands as Connectivity Standards Alliance

The Zigbee Alliance, an organisation created to deliver open global standards for IoT, has announced a rebrand and will now be called the Connectivity Standards Alliance (CSA).

The organisation announced a second brand, Matter, formerly known to the industry as Project Connected Home over IP (CHIP), the future of reliable connectivity.

The newly developed Matter mark will serve as a seal of approval, assuring that any object built on this standard is reliable by nature, secure by design, and compatible at scale. The Alliance will continue to develop Zigbee technology and will retain the Zigbee technology brand. 

The new Alliance visual identity includes a unique ligature in the new monogram, which represents not just the connectivity powered by the Alliance protocols, but the coming together of individual companies that make up the Alliance. With a personalised set of over 100 ligatures, the brand celebrates the connection between the Alliance Members and the connection Alliance technologies enable.

The new brand colour palette of blue and ivory is an updated reference to the visual lexicon of blueprints, reflecting the Connectivity Standards Alliance’s role in developing foundational connectivity standards. Representing the role the Alliance continues to play in bringing together the industry, the “superconnector” is an added visual element that links concepts, people, and themes throughout our brand applications and communications.

There are now more than 350 Member organizations of all sizes, across a range of business categories, and over 3,000 Member individuals who are participating in bringing use cases, specifications, reference implementations, testing tools and certification programs to life. 

The Connectivity Standards Alliance board of directors is comprised of executives from Amazon, Apple, ASSA ABLOY, Comcast, Google, Huawei, IKEA, The Kroger Co., LEEDARSON, Legrand, Lutron Electronics, NXP Semiconductors, Resideo, Schneider Electric, Signify (formerly Philips Lighting), Silicon Labs, SmartThings, Somfy, STMicroelectronics, Texas Instruments, Tuya, and Wulian. 


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