Sharp updates dealer partner programme

Sharp UK has announced the launch of its new Technology Partner Programme, created specifically to support partner growth, reward success, and increase opportunities for AV businesses.

Sharp UK’s Partner Programme has traditionally been based on hardware, though the new programme and latest additions are designed to meet the changing market demands accelerated by Covid-19. Sharp has developed the new programme to reinforce its commitment to its dealer partners and support them in responding to post-pandemic business needs. 

The new programme offers three tiers, starting with Certified, moving to Premium, and then up to the highest level of the programme, Elite. As partners move through the tiers, they unlock more benefits – from sales and product training, to additional tender assistance and marketing assets.

Paul Leach, dealer sales director at Sharp UK, said: “Covid-19 necessitated a new way of thinking, and we knew our previous programme needed to evolve with the changing marketplace. The new programme has been designed to meet the needs of our partners and help them meet customer demand for practical, relevant, and cost-effective solutions.

“We see the programme as a partnership. We wanted to develop and create a partner programme that’s aspirational to the dealers that we partner with and ultimately leads to a successful relationship for both sides.” 

Looking ahead to the future, Sharp is working towards building out the products that it sells to customers, including providing annuity subscription-based products and IT Services.

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