Content creation needs to be bold and original when you are working with bespoke displays that can be built to any size, can be rigid or flexible and even float. Nanolumens talks to InAVate about how the company has worked with designers and architects ensure its displays are used to their full potential.
In early June 2009 InAVate came across a brief video of a fairly small, bendable display showing uninterrupted video footage as it was rolled and flexed by a presenter.
Research soon revealed the developer was a technology start-up - based in Georgia, USA - named NanoLumens. A call with the company’s then-president revealed that NanoLumens intended to release a 112â€, lightweight and flexible display in about one year’s time.
Over the next five years NanoLumens worked to develop technologies and approaches, trying and abandoning certain routes while progressing and nurturing others. Last year, buoyed by encouraging growth in the USA, NanoLumens opened an office in the UK from where it will co-ordinate a push throughout EMEA.
Nathan Remmes, director of Business Development of NanoLumens, begins: “At first the company pinpointed a gap in the digital out of home market for thin, light displays. NanoLumens launched its first full product line in October 2011 and developed fixed displays in addition to the flexible units. At this point permanent installation became a key market.
“The first challenge was to market something bespoke and flexible. This was a paradigm shift away from a constrained 16:9 world. We needed installers to buy into the technology so we had to explain what we offered.â€
With three years of product development to draw on Nanolumens started to open up new markets with technolgoy developments and is embarking on expansion in Europe.
In the video above, editor of InAVate EMEA, Paul Milligan, caught up with David DaCosta, vice president of EMEA at Nanlolumens, at the ISE 2015 show. You can also continue reading this article in InAVate’s March edition, which can be accessed online
here.