EDITORS CHOICE 13.02.20

ISE Panel: When clients miss the middle-man

Paul Milligan, editor of InAVate, sits down at ISE to discuss the manufacturer-client direct sales. On the panel are Kevin Murphy of specialist entertainment integrator Kraftwerk, Bob Michaels of Zeevee - manufacturer of AV distribution systems, and Anders Jorgensen of Danish integrator Stouenborg.

Discussion points include the reasons clients might go direct to manufacturers, the dangers of this trend to systems integrators and distributors, and when it might even be an appropriate route for clients - where the clients know more than the integrators, for example.