SPONSORED 09.11.20

Exterity is creating safe places with IP communications

Exterity social distancing

Meeting up with friends, travelling and going to work were seemingly normal activities before 2020, but as coronavirus swept across the world, this changed. Nationwide lockdown ensued, social distancing was enforced, and the proliferation of virtual events and communication escalated. Remote working strategies were adapted and, as a result, businesses and organisations looked to refine their communication tools in order to keep staff, students or customers continually informed and connected.

The most evident global impact of COVID-19 has been a paradigm shift in working patterns, as massive numbers of employees were quickly forced into working remotely.

While this was initially thought to be a temporary measure, those who can work remotely will likely do so for some time as the risk of new waves of infections remains.

An emerging common thread, however, is that businesses are now re-considering their future working environments; from remote working rotas that ensure office spaces adhere to social distancing requirements, to enabling all staff to work from home for the foreseeable future.

Exterity Dalgety Arena 2m signage in situ

Finding ways to ensure business-critical information reaches teams is also important.
For example, businesses in the finance industry and other mission critical sectors need to be able to quickly deliver live streaming news, corporate announcements, staff briefings, financial reports, and other communications via IP networks directly to desktop, mobile devices and office signage screens to support decisionmaking.

Where numbers are restricted in meeting rooms, IP video also enables live and on-demand streaming of meetings, presentations or lectures across multiple rooms or even disparate offices to ensure nobody misses out on vital information first-hand.
In schools and colleges, with the need to respect social distancing, manage reduced class sizes and provide support for health and wellbeing all top priorities, effectively
communicating with students and staff quickly and clearly across campuses is essential as educational institutions re-open.

IP-based digital signage – with a combination of eye-catching graphics, text, videos and live TV – can be displayed on screens in reception and common areas, cafeterias, lecture halls, libraries, labs, hallways and everywhere in-between.

Exterity wash hands covid
Similarly, in stadiums andvenues, IP-based systems usually deliver live TV, video, and digital signage to the right screens at the right time, as well as supporting additional revenue opportunities and offering fully rounded fan experiences. Now, these welcome greetings must turn into clear safety messages, providing information about the use of common areas, signposting one-way systems and exits, washrooms and other shared facilities.

Technologies such as digital signage and IP video are underpinning communications
for organisations wanting to maintain a ‘business as usual’ approach during the pandemic and this will continue to be the case as it subsides. Businesses of
all shapes and sizes have had to quickly change working habits – and what the long-term impact will be is still uncertain. One thing that is clear is that, for both those working remotely and those who need to go onsite, IP technology plays a vital role in ensuring people feel confident, comfortable and effectively communicated to, as we all work together to come out of the coronavirus crisis.

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