Ex-AV executives launch Re-Sauce AV consultancy

Former AV executives Gordon Dutch, Lee Baker and Ian Sempers have launched Re-Sauce, a business consultancy for press, PR, sales and marketing for the AV, IT and CE sectors.

Gordon Dutch, former shareholder and exec vice president and managing director of Peerless-AV is stepping into the role of CEO of Re-Sauce, with Lee Baker, former Midwich Group commercial director as non-executive director and Iam Sempers, former owner, Medium UK, appointed as financial director.

Dutch commented: . “Over the past year, our industry and the world has changed almost beyond recognition. The shows we all attended for years have either been cancelled or delayed. Meetings, networking events have currently all been replaced by some form of Virtual Launch, Zoom or Teams call and all AV, CE & IT businesses have had to review their business models, from fixed costs through to how they market and sell. This new business Re-Sauce, will have a solid focus on business consultancy, ‘digital’ marketing services, as well as the more traditional forms of press and PR.”

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