European VR coalition to explore content/distribution platforms

The European Commission has given its seal of approval to a plan to launch a virtual and augmented reality coalition, exploring alternatives to meet a demand for content with enterprise customers.

The coalition will present a strategic paper by the end of 2021, forming part of the European Commission’s action plan to support recovery from the Covid-19 pandemic, identifying the extent  to which VR and AR technologies are deployed in the media sector, objectives for deployment by 2026 and commitments on how the industry can meet these objectives.

A VR media lab will also be launched to support creative cooperation on funded projects with VR technology.

Photo credit: McLittle Stock, Shutterstock 

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